Instagram ads
Because of the growing number of active users, many Croatian businesses are advertising on Instagram, and knowing the market and target group is the first step in developing and implementing a successful marketing strategy.
In Croatia, there are approximately 110,000 active Instagram users. There are 590,000 female users (54%), and 510,000 male users (46%). Instagram’s most active users are between the ages of 18 and 34. Companies have successfully used the Instagram platform to promote products and services thanks to an effective campaign targeting and tracking system.
If you’re looking for ways to improve your Instagram strategy, look no further: paid advertising is what you need. Although this tactic requires a certain budget, other brands use it for a variety of reasons.
Campaigns that engage focus and encourage conversions precisely target leads.
Instagram ad types
Ideal for reaching users who are likely to interact with your ad and boosting brand awareness in general.
This is for brands trying to reach as many people as possible, who will most likely just look at the ad and move on without liking/commenting/sharing, but if the content is catchy, it may stick in their memory.
This is the ideal option if you want users to visit your website, landing page, or app.
If you want users to visit your website, landing page, or app, this is the right approach.
This goal is for brands who want to drive users to the app store in order for them to download or purchase an app.
The video ad can sometimes appear in the user’s Instagram feed, the Explore tab, or the Story.
If you want to find people who are interested in your brand, whether they are target clients or users, use this type of ad in which those who are interested can leave their information so that you can contact them later.
This encourages users to interact with your brand in order to answer product questions or provide support.
Display your ad to people who are most likely to take a decisive stage, such as entering payment information or making a purchase, on your website or via an app.
This format is for brands that want to display multiple products from their catalog in one ad (a catalog must be set up to use this format), which then targets your audience.
Show your advertisement to people who are most likely to visit your stores when they are in the area (learn how the coronavirus pandemic is affecting the delivery of these types of ads).
Paid and organic advertising
Although organic content may appear profitable at first, you will quickly realize that such campaigns are a waste of time because they can only be successful if you fight the ever-changing algorithms. This is why it is critical to concentrate on a strategy that includes both organic and paid advertising. Even if you’re extremely active on Instagram, posting content and attempting to connect with your audience, paid ads will reach an even larger audience that may not have heard of your brand. Given that Instagram is entirely visual, we should pay special attention to the visual identity of your ads. The application’s unique feature is that the content is entirely focused on photos as a medium for expressing yourself. Designed primarily as a mobile application for creating and editing photos. Following that, share photos with your followers.
What we provide to you
- Make an Instagram page if you don’t already have one, or customize the one you do have.
- Develop a marketing strategy after identifying your target markets.
- Create blogs and articles that will attract your target audience.
- Create campaigns with people who watch commercials.
- Analysis of what is already there and optimization for the optimum outcome.
- Analyses and reports.