E-mail marketing
E-mail marketing is the practice of promoting products and services via electronic mail by sending informative and promotional messages. This type of advertising is used to build trust with customers in order for them to remain loyal to advertising products and services, i.e., to its brand, in addition to promoting new products. E-mail messages are most commonly sent to a large number of recipients at once as newsletters (periodic e-mails in the form of an information page) or DEM (Direct e-mail marketing – direct e-mail marketing where advertisements are sent to the recipient of e-mail messages), but plain text e-mail messages are also possible. Due to the much lower priced and faster direct access to the user, e-mail marketing is very popular among advertisers, and more and more of them are using it to replace traditional forms of advertising. Because there are no costs associated with this type of advertising, such as renting advertising space, printing, or sending promotional materials, its popularity is understandable.
Before beginning any e-mail marketing campaign, the advertiser must have a list of recipients to whom the e-mail message will be sent. The list of recipients is typically compiled by website visitors who voluntarily sign up for the advertiser’s newsletter list by filling out the website’s application form. E-mails collected from website users who send an inquiry via the web form are also included on the list, but only if the user has agreed to receive promotional e-mail messages.
The newsletter is like a shopfront! The customer will enter if it is beautiful, well-organized, and well-reviewed. If not, the customer will leave and the sale will fail!
MailChimp
MailChimp is generally acknowledged as one of the most popular and effective newsletter tools, and it is completely free for lists of up to 2000 subscribers. Its quality has become a standard for evaluating other similar tools, and users love it because it has:
- Excellent customer reach
- A large number of pre-prepared templates for many purposes and industries
- Simple and transparent interface
- “Drag and drop” design possibilities and message personalization
- Customer segmentation
- Excellent integration with social networks
- Excellent reports
- Time-saving automated sending functions
- A massive amount of innovative and advanced functions for improved results
Entrepreneurs can use MailChimp to store and manage customer information, then use that information to create effective email marketing campaigns. MailChimp provides all of the channels and tools you need to craft the right message and connect your company with the right people at the right time. Finding an affordable way to advertise a brand to a larger audience is one of the challenges that a small business or consumer must overcome. This is where e-mail marketing can lend a hand. Whether you have a new brand or an established business, an effective email marketing plan is essential for promoting and growing your business, increasing revenue, and selling more products or services.